“The river won, the forest won, the memory of our ancestors won,” said the campaigners in Santarém when it was clear their actions had forced the Brazilian government into a U-turn on plans to privatise one of the world’s most beautiful waterways and expand its role as a soy canal.
但更痛的是口碑的持续滑坡和竞品带来的竞争，完美日记的产品以代工为主，研发投入占比极低，核心竞争力停留在包装、配色与营销概念，缺乏技术壁垒。当花西子、酵色、橘朵、彩棠等一大批国货彩妆品牌跟进内容种草+平替模式后，完美日记的差异化优势迅速消失。
，详情可参考同城约会
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